Did you know that Mother's Day is celebrated on May 10th this year? Chances are most of your customers don't know the specific date. Mother's Day is notoriously difficult to keep track of, because the date it is celebrated on changes every year.
When it comes to Mother's Day gifts, the signage and product placement in your store may be what reminds your daily customers that Mother's Day is approaching quickly. Your reminder could lead to a sale, if your merchandise is expertly packaged in a way that catches your customers' eyes.
You know your customers will be looking for something that will make their mom happy, but you shouldn't make them search through your whole store to find the kinds of items a mother would like. Instead, showcase your Mother's Day items front and center in decorative gift baskets and boxes that will catch your customers' eyes.
They will love that they don't have to go home and figure out how to gift wrap it, and they are more likely to make the purchase in the first place if the packaging really stands out to them.
According to the Advertising Specialty Institute article, "Counselor Commentary: Packaging Does Matter"
In the case of Mother's Day, consider why your customer is purchasing a gift. The whole point is to communicate to their mother that they really care. A gift that is packaged in a pretty box with pretty wrap or a beautiful basket shows, all by itself, that they have been thoughtful and really tried. That is precisely what they are trying to communicate by purchasing a Mother's day gift to begin with, so the packaging is really effective."Unique and creative packaging will increase the value of an item. People will also pay a little more foritems that have higher perceived value. The real trick is to make the packaging not only interesting, but effective."
Purchasing wholesale specialty trays, gift baskets & boxes is much simpler and more affordable than you think. You can shop online and select boxes, baskets and trays by category, price, size, color, shape or brand, so you're sure to find exactly what you're looking for.
Once you've found the perfect, stylish packaging, just put together a few of the great gift items that you already sell in your store, package them together and price them as a group. Putting together gift baskets is a lot of fun, it feels a little bit like being a personal shopper. Plus, the benefits to your sales will be substantial. People love to buy pre-packed gifts for upcoming holidays.
You can even do a little experiment to see how well pretty packaging sells products. Simply identify 10 key items you think would make great Mother's Day gifts, do a quick inventory so you know how many of these items you have in stock. Take half your inventory and arrange them into gift sets utilizing pretty packaging in baskets, gift boxes or gift trays. Then after one week, compare the differences in sales between the packaged items and the unpackaged items. The sales numbers will speak for themselves, and you will commit to creating gift packages for every holiday and special event.
When you use fun packaging for the merchandise you are already selling, you are really providing a service for your customers. You are taking the hassle out of their shopping and they will really appreciate it. Their appreciation will speak loudly in increased sales!
Please contact us to find out how Almac Imports has been serving companies just like yours since 1963. We know you will be impressed with our incredible selection and competitive pricing. We strive to help make you look good!