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The Reading Basket

Wicker Baskets Make Thoughtful Thanksgiving Gifts

Cummins Gordon
November 2018 — 346 views

New Rules for Engagement with Millennial Consumers

Cummins Gordon
October 2018 — 390 views

Plan Early for a Fabulously Profitable Holiday: Part 2

Cummins Gordon
September 2018 — 374 views

Plan Early for a Fabulously Profitable Holiday: Part 1

Cummins Gordon
September 2018 — 1032 views

5 Packaging Trends Your Business Can’t Afford to Ignore

Cummins Gordon
September 2018 — 461 views

Guy Power: How to Tap into the Male Market

Cummins Gordon
September 2018 — 458 views

6 Steps to Defining Your Brand and Gaining the Customer’s Trust

Cummins Gordon
September 2018 — 399 views

Going Grand: How to Capture the Grandparent Market

Cummins Gordon
June 2018 — 789 views

4 Smart Strategies for Connecting with Your Customers this Summer

Cummins Gordon
June 2018 — 1135 views

HOW TO CONTAIN ALL THE JOY: BASKETS, BOXES AND MORE FOR YOUR WEDDING

Cummins Gordon
June 2018 — 698 views

Savvy Shipping: How to Save Money & Increase Efficiency While Keeping the Customer Happy

Cummins Gordon
June 2018 — 863 views

Creative Ways to Makes Sales Blossom During Springtime Celebrations

Lynn Carlson
March 2018 — 1005 views

5 Quick-as-a-Bunny Ways to Entice Easter Shoppers

Lynn Carlson
March 2018 — 927 views

Tips for Tapping into Consumer Trends for 2018: Part 2

Lynn Carlson
February 2018 — 1569 views

Tips for Tapping into Consumer Trends for 2018: Part 1

Lynn Carlson
January 2018 — 1569 views

8 Surprising Ways to Get Customers to Show You the Love This Valentine's Day

Lynn Carlson
January 2018 — 1289 views

Do's and Don'ts for Getting Past the Post-Holiday Sales Slowdown

Lynn Carlson
January 2018 — 1298 views

Finish the Year Strong with S.M.A.R.T. Retail Strategies for New Years

Lynn Carlson
December 2017 — 1077 views

Got-to-Have Guide to Holiday Gift-giving for Businesses [Part 2]

Lynn Carlson
December 2017 — 1108 views

Got-to-Have Guide to Holiday Gift-giving for Businesses [Part 1]

Lynn Carlson
November 2017 — 1298 views

About us

The Reading Basket is a blog where we wrestle with all the topics that concern Almac customers, and learn a lot ourselves in the process. Read, share and let us know if you have questions you’d like us to address.

Blogging for The Reading Basket is writer, blogger and editor Lynn Carlson, who has a background in training and small business/nonprofit management consulting. She marvels at the creativity, dedication and dynamism of today’s retailers and entrepreneurs. 

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