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The Reading Basket

Wicker Baskets Make Thoughtful Thanksgiving Gifts

Cummins Gordon
November 2018 — 508 views

New Rules for Engagement with Millennial Consumers

Cummins Gordon
October 2018 — 492 views

Plan Early for a Fabulously Profitable Holiday: Part 2

Cummins Gordon
September 2018 — 462 views

Plan Early for a Fabulously Profitable Holiday: Part 1

Cummins Gordon
September 2018 — 1227 views

5 Packaging Trends Your Business Can’t Afford to Ignore

Cummins Gordon
September 2018 — 558 views

Guy Power: How to Tap into the Male Market

Cummins Gordon
September 2018 — 569 views

6 Steps to Defining Your Brand and Gaining the Customer’s Trust

Cummins Gordon
September 2018 — 487 views

Going Grand: How to Capture the Grandparent Market

Cummins Gordon
June 2018 — 908 views

4 Smart Strategies for Connecting with Your Customers this Summer

Cummins Gordon
June 2018 — 1312 views

HOW TO CONTAIN ALL THE JOY: BASKETS, BOXES AND MORE FOR YOUR WEDDING

Cummins Gordon
June 2018 — 801 views

Savvy Shipping: How to Save Money & Increase Efficiency While Keeping the Customer Happy

Cummins Gordon
June 2018 — 976 views

Creative Ways to Makes Sales Blossom During Springtime Celebrations

Lynn Carlson
March 2018 — 1115 views

5 Quick-as-a-Bunny Ways to Entice Easter Shoppers

Lynn Carlson
March 2018 — 1026 views

Tips for Tapping into Consumer Trends for 2018: Part 2

Lynn Carlson
February 2018 — 1724 views

Tips for Tapping into Consumer Trends for 2018: Part 1

Lynn Carlson
January 2018 — 1893 views

8 Surprising Ways to Get Customers to Show You the Love This Valentine's Day

Lynn Carlson
January 2018 — 1422 views

Do's and Don'ts for Getting Past the Post-Holiday Sales Slowdown

Lynn Carlson
January 2018 — 1400 views

Finish the Year Strong with S.M.A.R.T. Retail Strategies for New Years

Lynn Carlson
December 2017 — 1173 views

Got-to-Have Guide to Holiday Gift-giving for Businesses [Part 2]

Lynn Carlson
December 2017 — 1226 views

Got-to-Have Guide to Holiday Gift-giving for Businesses [Part 1]

Lynn Carlson
November 2017 — 1402 views

About us

The Reading Basket is a blog where we wrestle with all the topics that concern Almac customers, and learn a lot ourselves in the process. Read, share and let us know if you have questions you’d like us to address.

Blogging for The Reading Basket is writer, blogger and editor Lynn Carlson, who has a background in training and small business/nonprofit management consulting. She marvels at the creativity, dedication and dynamism of today’s retailers and entrepreneurs. 

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